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In commercial flight, buy on board (BoB) is a system where food or beverages are not included in the ticket price but are paid for on board. Starting in 2003, many United States air carriers began eliminating free meal services in economy classes on North American flights and replacing them with buy on board services.〔Alexander, Keith L. "(Passengers find buy-on-board food hard to digest - Airlines are starting to feed fliers again )." ''San Francisco Chronicle''. Sunday March 27, 2005.〕〔"(Buy On-Board Meals? )." ''The Early Show''/''CBS News''. July 7, 2003.〕 By 2009, many US carriers had established buy on board as part of an à la carte pricing movement.〔Stellin, Susan. "(Pros and cons of a la carte airfare pricing )." ''CNN''. Thursday February 19, 2009. Retrieved on February 19, 2009.〕 Around that year, US carriers began using celebrity-named and brand name products to make their buy on board products generate more revenue.〔"(Pie in the Sky? Upgrading Food in Coach )." ''The Wall Street Journal''. September 3, 2003. Retrieved on September 5, 2009.〕 Continental Airlines, the last large United States carrier to offer free meals on all domestic flights,〔Bennett, Andrea. "( The lowdown on airline food )." ''Travel+Leisure'' at ''CNN''. Tuesday September 29, 2009. Retrieved on March 15, 2010.〕 announced in March 2010 that it would begin a buy on board program in fall 2010 and end many of its free meal programs on domestic flights.〔Hunter, Marnie. "(Continental cuts back on free food )." ''CNN''. March 15, 2010. Retrieved on March 15, 2010.〕 Jeff Green of ''Businessweek'' described the end of Continental's program as an "end of an era."〔Green, Jeff. "(Continental Ends Airline Era as Free Coach Meals Cut (Update3) )." ''Businessweek''. March 15, 2010. Retrieved on March 16, 2010.〕 As the airline market in the United States became deregulated, airlines began to compete by price. Airline ticket prices began to decrease, and airlines began to charge extra for services that were once included in the airfare.〔Brancatelli, Joe. "What's Fair Is Fare." ''Portfolio.com'' (Bizjournals). July 21, 2010. (1 ). Retrieved on September 28, 2010.〕 In the United States, passengers increasingly began to bring their own foods on board to avoid paying for buy on board.〔Pawlowski, A. "(Food fight: Meals are tricky in the sky )." ''CNN''. April 5, 2010. Retrieved on April 5, 2010.〕 In the 2000s US Airways briefly charged for soft drinks, but then reversed course. ==See also== *LSG Sky Chefs *Duty-free shop 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「buy on board」の詳細全文を読む スポンサード リンク
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